Success Stories: Market Research

Consumer Digital Image Quality Research & Anaysis

A market leader in color printing solutions sought to evaluate the print quality of its products compared with those of its competitors. The Focus Group-based research consisted of unbiased customer evaluations of photographic images printed using various printing technologies. This research was implemented in Asia and Europe as well as from Coast to Coast within the US. The results of these evaluations were also used to assess the attributes that a typical consumer contemplates while evaluating print quaity. The color printing solutions provider was able to use this data to generate marketing messages in support of current well-liked offerings—and to enhance their upcoming printing systems, further supporting consumer needs and desires.

GREAT job on the final version of the IQ [Image Quality] preferences form! We will get lots of actionabe data from this and it will be easy for the participants...

—marketing manager, major printer manufacturer

SpencerLab: Influencing the Future of Digital Color

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