Photographic Print Quality Focus Groups

Photo Print Quality cannot be completely analyzed by purely objective means; while we can measure how accurately individual colors are reproduced, determining which prints people prefer—and why—are elusive judgments, inherently subjective. BUT, there are norms to which people gravitate, both for preference and acceptability.

Augmenting the objective measurement of photographic print quality, worldwide Photo Print Quality Focus Groups enable the exploration of subjective preference and the identification of norms for print quality attributes—ranging over assessments of:

• Richness
• Realism (Skin Tones, Sky & Water, Grass & Vegetation, Woods & Textures, near-Neutrals, etc.)
• Contrast and Brightness
• Sharpness and Smoothness, etc.

Printed output can compare color tables and competitive devices in various market segments, among printing technologies, and among competitive ink and media consumables.

Subjective judgments can be converted into statistically significant measurements, and supplemented by relevant subjective commentary gleaned from Qualitative Focus Group discussion.